ARE & Support Team Wins PRSA Aurora Award

Alaska Resource Education and our creative partners at Saggio are proud to announce that we’ve been awarded the top honor in the Reputation and Brand Management category at the 2025 PRSA Alaska Aurora Awards.

This recognition celebrates the success of our 2025 rebrand, an effort to strengthen how we share our mission to inspire Alaska’s next generation of resource leaders.

More Connection, More Curiosity

Since the rebrand’s debut, ARE’s online community has grown faster than ever.

• Website visits are up 22%, with more people exploring our curriculum and programs.

• Social media engagement has skyrocketed, with Instagram likes up 329%, Facebook engagement up 10%, and YouTube views up nearly 2,000%.

• More educators are reaching out to bring ARE lessons into their classrooms, and the feedback has been overwhelmingly positive.

  
  

One teacher shared, “ARE is phenomenal because it’s balanced. They let students research and make their own informed decisions. That’s what we need, critical thinkers.”

Renewed Energy and Unity

The rebrand brought a unified voice to everything we do, from our classroom materials to our outreach and events. Our visual identity and messaging now work hand in hand to spark curiosity, celebrate Alaska’s diverse resources, and invite every student to see themselves in our state’s future.

Board members and partners are also seeing the difference. “I’ve always believed in ARE’s mission to grow informed stewards of Alaska’s resources,” said ARE board member Lisa Cassino Putnam. “Now the brand and materials help reflect that in a more meaningful way.”

More Than a New Look

Winning the Aurora Award is an incredible honor, but the true success of this rebrand is the renewed energy and engagement it’s created. Our mission has always been about connection: connecting students to science, communities to opportunity, and Alaska’s resources to the people who depend on them.

This new chapter is proof that when a brand truly reflects its purpose, it can inspire a whole new generation to take part.

Thank you to our partners at Saggio for helping us tell our story in a way that resonates, and to PRSA Alaska for recognizing the impact of this work. Most of all, thank you to our teachers, students, and supporters, your passion is what keeps ARE moving forward.